Affinity programs are business partnerships where a company offers special rates or services to another company’s customers or members in an effort to increase revenue for both organizations. For example, a university may offer its alumni association members an exclusive affinity credit card from a bank that is branded with the schools logo. The bank and school may share in the profits earned by the alumni members’ use of the credit card.
Many member driven organizations derive non-dues revenue from partnership programs with commercial organizations who license the membership organizations intellectual property (name, logo, copyrighted content and membership lists) to position their goods and /or services with a discount or other benefit for marketing to the organizations membership exclusively as an affinity partner.
Examples of affinity services and product:
- Credit Cards
- Insurance Products
- Retirement Products
- Travel Products
- Credit Card Processing
- Shipping Services
- Office Supplies
- Human Resources Services
- Retail Discounts
- Industry Specific Products
- Fuel Cards
Our expertise, experience and knowledge in the field of affinity program design, development, and marketing provides Döelli the unique qualifications to examine your existing member and loyalty programs for value, capabilities, sustainable and profitable growth and offer solutions to improve the performance and effectiveness of your non-dues revenue for the organization. Our success is owed to a thorough understanding of the particular needs of member-based groups.
Through relationships with affinity organizations, commercial product and service providers, Döelli is able to pair our clients with a full array of distinctive beneficial services and products that they can offer to their members or customers through affinity partnerships and co-branded programs.
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