It might seem that determining the need for strategic change would be easy to do, but in reality, it’s not. There’s a great deal of uncertainty in strategic business environments. Furthermore, top-level managers are often slow to recognize the need for strategic change, especially at successful companies that have created and sustained competitive advantages. Because they are acutely aware of the strategies that made their companies successful, they continue to rely on them, even as the competition changes. In other words, success often leads to competitive inertia—a reluctance to change strategies or competitive practices that have been successful in the past.
Döelli’s method is to actively look for signs of strategic dissonance. Strategic dissonance is a discrepancy between upper management’s intended strategy and the strategy actually implemented by the lower levels of management. Upper management sets overall company strategy, but middle and lower-level managers must carry out the strategy. Middle and lower-level managers are held directly responsible for meeting customers’ needs and responding to competitors’ actions. While strategic dissonance can indicate that these managers are not doing what they should to carry out company strategy, it can also mean that the intended strategy is out of date and needs to be changed. We make sure our clients organizational strategy focuses management’s attention on strategic priorities and critical operations of each business unit, region, or product—be it international expansion, cost-reduction or growth.
Döelli provides solutions to bring about a solid corporate strategy that appropriately anticipates risk and uncertainty. One that is intuitive, realistic and easy to communicate internally and externally and also provides for an approach that can be acted on by all business units at all levels.
We work with clients to achieve a superior Grand Strategy. Our broad strategic plan services are used to help an organization achieve its goals and strategic alternatives that managers use to guide their growth, stability, or retrenchment/recovery.
Döelli works side-by-side with clients to analyze and develop a sustainable growth strategy that will increase profits, revenues, market share, or the number of places (store, offices, locations) in which the company does business.
Döelli’s stability strategy provides solutions to continue doing what the company has been doing, but just do it better. These clients want a strategy to improve the way in which they sell the same products or services to the same customers in a way that is better and more profitable.
Döelli’s retrenchment strategy works to turn around very poor company performance by identifying and providing solutions for significant cost reductions, improving poorly performing stores, offices, or manufacturing plants, or closing or selling entire lines of products or services. After cutting costs and reducing a business’s size or scope, the second step in the Döelli retrenchment strategy is recovery. We provide our retrenchment strategy clients with recovery strategic actions that re-positions our client company to return to a growth strategy.
Whatever the situation, we provide critical services in rapid response to our clients’ financial performance needs. Our professionals take an active, hands-on role, instilling confidence in our clients’ investors, lenders, and internal constituencies.
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